Direct Marketing to Schools
If you are a producer who wants to establish new markets for your fruits and vegetables, you can start by contacting our office. Today, school nutrition directors work to include more fruits and vegetables from local sources in their menus and have numerous resources to help them accomplish their goals. You will find that many school nutrition professionals are willing to work with you to establish supply lines for your products. Here are some resources to help you prepare for working with schools.
Know Your Region’s Farm Fresh Market
These regional profiles use data collected from districts statewide to capture a snapshot of each regions activity. Information included on the regional profiles include food budget ranges, local food purchasing habits, and meal components most often bought from Texas producers/ranchers. Become familiar with your region’s Farm Fresh market!
Enroll in the Texas Farm Fresh Network
Gain exposure to schools and child care centers in Texas that are interested in purchasing local products through this free tool maintained by TDA. Joining the network is quick and easy. The only information needed to join is current contact information, distribution radius, and a list of products available to sell to schools and child care centers. Watch this short video to learn how to enroll today!
Farm to School Videos
These videos, produced by the University of Minnesota Extension program, feature local producers and distributors sharing tips for building successful farm to school programs. Topics include Marketing Your Farm Fresh Products, Partnering with Schools — Advice for Farmers, Local Farms & Distributors Working Together and Partnering with a Distributor — 5 Tips for Farmers.
Innovative Marketing Opportunities for Small Farmers
Marketing Local Food
This guide provides an overview of a project led by USDA’s Agricultural Marketing Service and Natural Resources Conservation Service, the West Florida Resource Conservation and Development Council and the Small Farmer Outreach Training and Technical Assistance Project at Florida A&M University. These organizations worked together on a pilot project to create marketing opportunities for limited-resource growers.
This publication, developed by the Minnesota Institute for Sustainable Agriculture, offers a guide to selling food in your local community.
Produce Profitability Calculator
This tool, developed by Iowa State University Extension, helps producers compare production scenarios to determine potential production costs and income.
Nuevos Mercados Para su Cosecha
Esta historieta ilustrada trata de un nuevo mercado para los agricultores de pequeña escala. Explica como pueden vender sus productos a las instituciones locales, tal como hospitales, colegios de comunidad, universidades, escuelas, asilos de ancianos, centros comunitarios para adultos mayores, guarderías infantiles, prisiones, y cárceles.
This Spanish-language publication, developed by the National Center for Appropriate Technology, details strategies for farmers interested in marketing their products to local institutions such as schools, colleges, hospitals, retirement homes and day care centers.
School Food Service: A Market Place for Producers
Farm to School thrives because of great agriculture partners. If you’re a producer interested in selling to schools, this resource will help set you up for success.
Additional resources for producers can be found on USDA’s Farm to School Web pages.