School Breakfast Week
School Breakfast Week
2021 SBW Updates

The School Breakfast Week (SBW) 2021 materials highlight Texas students’ creativity; this year’s artwork was inspired by the winning entries in the most recent You Art What You Eat student art contest. To enter, Texas students illustrated their interpretations of a nutritious meal and the space-exploration theme Blast Off with a Healthy School Lunch.

The Texas Department of Agriculture (TDA) has created materials that enable you and your staff to easily promote participation in School Breakfast Week (SBW), March 8-12, 2021. TDA understands these times are difficult and decisions on critical issues such as meal-service models and safety for students will need to be made. We encourage you to participate this year to help brighten your meal service.


Promotional Materials   
Buttons for Cafeteria Employees and Teachers Buttons for Cafeteria Employees and Teachers - Promote SBW with buttons for cafeteria employees and teachers. Buttons allow teachers to become more involved in the SBW festivities. If ordered: The button is 2.25" round and has a pin on the back so it can be attached to clothing. Please Note: These are for school employees only and should NOT be given out to students.
Cafeteria Posters Cafeteria Posters - TDA normally sends Cafeteria Posters automatically every year. Given these unprecedented times we have chosen to offer the posters via the order form this year. 

There are three posters in a set. Each set is either for elementary schools or middle and high schools. These posters will not include SBW dates, so they can be utilized throughout the year. The posters fit in the tri-a-rama three-panel ceiling display system or be placed on the walls in the cafeteria, hallways and even classrooms. Everyone is encouraged to find high traffic areas in the school to display the posters if the tri-a-rama systems are not utilized. Each poster is 33" (h) x 22" (w) vertical layout.

Elementary Activity Sheets Elementary Activity Sheets - Fun, age appropriate puzzles and games engage students in learning about nutrition and agriculture. Materials feature the winning artwork from the You Art What You Eat contest’s elementary school division.
Freshness Seal Stickers "Enjoy Your Meal" Stickers - TDA will provide stickers for food boxes and bags for grab-and-go products. The stickers provide a way for nutrition staff to connect with virtual learners and students eating in the classroom. The size is 3.5" wide x 2" high.
Floor Decal Floor Decal - Cafeteria managers can promote SBW and encourage students to social distance while in food lines and hallways. If ordered: Please Note: The item is low-tack but may leave residue on floors or walls. There are two decals shown. Each decal is about 24"wide x 12" high.
Logo Logo - This SBW logo can be utilized on school websites, newsletters and other materials created in house by districts that can be utilized in classrooms and the cafeteria.
Morning Announcements Morning Announcements - Daily SBW announcements combine learning about good nutrition with building excitement for the event. Morning announcements can be read over the intercom or displayed on school TVs. Students of all ages can participate in this activity and TDA encourages schools to involve students. TDA has tailored these announcements for an intermediate reading level (grades 4 – 8) so younger students should be able to read them. Quick tip: a good way to encourage students to participate is to host a contest where the winners get to read the morning announcements during SBW. Available in Spanish.
Parent Information Flyer with Suggested Theme Days Parent Information Flyer with Suggested Theme Days - The flyer can be distributed via email or printed and sent home with students. The flyer gives parents a chance to support your SBW efforts and encourage their children to participate. The theme days help generate buzz around the celebration, especially for middle and high school students. Schools can document all the fun outfits for TDA’s success story features! Available in Spanish.

An alternative to printing the flyer is placing a link in an electronic school newsletter. You can also promote theme days using your school’s different communication platforms by simply copying and pasting the ad to your school’s website or asking teachers and staff to include this advertisement in all their communications to parents.

Participant Chart Participant Chart - Younger students will enjoy watching the participation chart change every day they eat a school lunch in the cafeteria during SBW. Cafeteria managers can write each day’s total on the poster to show the entire school that students are eating lunch. The chart encourages students to beat each previous day’s participation total! Take pictures of students in front of the chart and post them on your school’s social media sites using the SBW hashtag #TXSBW. Size is 22” wide x 34” high.
Punch Cards Punch Cards - Print and distribute punch cards to elementary school students to encourage them to eat a school lunch each day during SBW. Work with each campus to reward students who get a full punch card!
Recipe Book Recipe Book - This recipe book provide ingredients, step by step instructions, portions and much more so so cafeteria staff can replicate the SBW 2021 suggested menu items for their students. Recipes can be customized to fit your service style from traditional on the line to grab and go!
Site/Web Banner Site/Web Banner - To publicize SBW celebrations for the entire community, add this site button to your school’s home page. Teachers can add the button to the bottom of their signature lines so it is visible with outgoing emails. Available in Spanish.
Site/Web Button Site/Web Button - To publicize SBW celebrations for the entire community, add this site banner to your school’s home page. The banner can also be added to school newsletters to capture the attention of parents. Available in Spanish.
Social Media Ads Social Media Ads - TDA’s high-quality social media ads are suitable for all the outlets your district supports including Facebook, Instagram and Twitter. The ads focus on building curiosity for the upcoming campaign and announcing that the week has arrived. Consider linking your online post to the TDA suggested hashtag #TXSBW. Available in Spanish.
Static Cling Static Cling - Though not available to order this year, cafeteria managers can promote SBW at the food lines by printing out the static cling. The static cling can be placed on the glass cover near the food line to encourage students to participate in SBW.
Suggested Menu and Shopping List Suggested Menu and Shopping List - The suggested menu features a different theme each day that fits Blast Off with a Healthy School Lunch. The suggested menu contains recipes ranging from basic to more sophisticated. Share which recipes your schools serve by linking your online pictures to the TDA suggested hashtag #TXSBW.
Table Tents Table Tents - Download and print TDA’s table tents to allow students to celebrate SBW while continuing to social distance. Table tents can be placed on cafeteria table or chairs, as well as desk in classrooms. Table Tents are also available in black and white.
Zoom Backgrounds Zoom Backgrounds - Encourage virtual learners to celebrate SBW with TDA’s SBW Zoom background. From home, virtual learners can still enjoy the featured artwork from the You Art What You Eat contest elementary and middle and high school division.




Assistance available in English and Spanish. Please call 877-TEX-MEAL (877-839-6325) for help.

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.

To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, (AD-3027) found online at: How to File a Complaint, and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA by:

Mail:
U.S. Department of Agriculture
Office of the Assistant Secretary for Civil Rights
1400 Independence Avenue, SW
Washington, D.C. 20250-9410
Fax: (202) 690-7442; or
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Texas Department of Agriculture

Commissioner Sid Miller

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