Outreach Tools

Downloadable Outreach Materials

Schools and Child Nutrition Directors: This year, the Texas Department of Agriculture (TDA) will not deliver posters for you to display at school or cards for you to distribute to students. Instead, you can use email to deliver the attached Parent Information Card PDF to all your students and inform them of how to find meal sites serving meals in the Summer Meal Programs. Federal regulations require SFAs to make this notification even if the SFA does not serve summer meals and I hope the email delivery will make compliance simpler for you.

Please inform your Principal with the same letter of notification regarding this change in meeting your federal requirement. The email that went out is available here if you did not receive it.

The materials in the order form link below are for extra community promotion efforts. Contracting Entities operating Seamless Summer Operation be sure to provide notification as described in Administrator's Reference Manual (ARM), Section 12, Seamless Summer Operation (SSO).




Summer Best Practices Guidebook

Summer Best Practices Guidebook View and Download Here! - This guidebook details the SFSP resources TDA is providing below and includes instructions for utilizing them effectively. As a dedicated sponsor you know that increasing your community’s awareness of the availability of meals is just as important as developing robust meal sites complete with good nutrition and enrichment activities. And don't forget! Find out if a food item is credible by using the Food Buying Guide here.





Promotional Resources

Bookmarks - Pass out bookmarks to students, libraries and local shops within your community. Bookmarks are double-sided, English and Spanish, and are also available in a fillable option.

Door Hangers Door Hangers - Directly reaching families in high-need areas can be as easy as putting one of these hangers on a doorknob. Ask volunteers to distribute door hangers near your site to help boost participation. Door hangers are double-sided, English and Spanish, and are also available in a fillable option. Door hanger distribution should be done in accordance with local regulations or apartment community management consent. Door hangers should NOT be placed in mailboxes for any reason.

Fillable Posters Fillable Posters - This fillable poster can be customized with your site information and displayed at libraries, shelters, food pantries, churches, hospital lobbies, doctors' offices, post offices, housing authorities, social service agencies, coffee shops, gas stations, Salvation Army and Goodwill locations. In addition to calling attention to the Summer Meal Program, this poster informs prospective participants of the location, time and dates that your site will be open to serve meals. Fillable poster is one-sided, and available in English and Spanish.

Fun in the Sun Activities Fun in the Sun Activities - Utilize these fun activities, including a Hidden Picture game, Word Search and Placemat to teach children about Texas grown fruits and vegetables.

How to Find a Site Brochures How to Find a Site Brochures - Hand out these brochures, available in English and Spanish, to help families locate a summer meal site offering nutritious meals at no cost for children 18 years old and younger and for enrolled students with disabilities up to 21 years old.

Keep Summer Meals Going Postcards (Customizable)
Keep Summer Meals Going Postcards (Customizable) - Use this postcard as a quick way to distribute information about the program. This card is great for placing on car windshields in busy parking lots close to your sites. This card is fillable, double-sided, English and Spanish. Postcards should NOT be placed in mailboxes for any reason.

Parent Info Cards Parent Info Cards - Pass these cards out to let parents know about the program. The cards can also be used by local shop owners as take-a-ways on counters and near cash registers. Parent information cards are double-sided, English and Spanish, and are also available in a fillable option.

Proclamation Proclamation - Download the proclamation and send it electronically to the mayor’s office and ask that the mayor and city council members present this “Healthy Summer Meals for Kids” proclamation at a city council meeting.

Program Posters Program Posters - Display posters at local businesses and organizations so families in need will know about the program and how to find nearby meal sites. Suggested locations include libraries, shelters, food pantries, churches, hospital lobbies, doctors' offices, post offices, housing authorities, social service agencies, coffee shops, gas stations, Salvation Army and Goodwill locations. Make sure you receive shop owners’ approval before you hang the posters. Posters are available in both English and Spanish.

Pull Up Banners Pull Up Banners - Bring attention to your summer meal site with these high visibility pull up banners, ideal for placement in entryways and driveways.

Social Distancing Packet - Parents and guardians may be apprehensive about going to meal sites due to COVID-19. This packet, available in both English and Spanish, explains how meal sites may operate differently to ensure safety.

Website Banners Website Banners - Customize your webpage by uploading web banner. Connect visitors to a webpage specific to your summer activities or to www.SummerFood.org! We also offer banners to customize your social media pages as well.

Website Button Website Button - Use this web button to direct families to your summer activities or www.SummerFood.org! You can also utilize this button in a social media post to gain followers and direct viewers to the website above.

Yard Signs (Customizable) Yard Signs (Customizable) - Yard signs are mini billboards that draw attention to your summer site when meal service begins. Customize the yard sign with your site information to direct participants to your meal site. Position yard signs in a high traffic area or near a busy intersection and provide an address, date and time your meal site will be open. All yard signs are double-sided, English and Spanish. TDA offers four different types: 1.) Right arrow, 2.) Left arrow, 3.) Forward/up arrow, 4.) Fillable option.





Media Support Materials

Magazine Ads Magazine Ads - Place these ads in local magazines, school newsletters or other publications you have in your community. The ads are currently available in English and fillable options in a variety of sizes.

Newspaper Ads Newspaper Ads - Place these ads in local newspapers, school newsletters or other publications you have in your community. The ads are currently available in English and fillable options in a variety of sizes.

Press Release Press Release - Fill in the blanks with local information and send it to local publications and broadcast stations. Newspapers, radio stations and TV stations may consider featuring you and your program in a local interest story for the community.

Social Media Support Packet - This resource provides prewritten social media posts you can use to increase awareness of your summer meal sites. There also are photos and a campaign schedule. Utilizing the best practices and full social media campaign laid out in this packet will help your site increase awareness in your community.

YouTube PSA Links YouTube PSA Links - Coordinate with your local radio and news stations to promote the Summer Meal Programs. Links to radio and TV PSAs on YouTube that can also be used on social media.





Additional Toolkits

The Texas Department of Agriculture (TDA) lists these resources and providers as a service to school nutrition professionals. This list does not constitute an endorsement or verification of accuracy on the part of TDA:

Assistance available in English and Spanish. Please call 877-TEX-MEAL (877-839-6325) for help.

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.

To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, (AD-3027) found online at: http://www.ascr.usda.gov/complaint_filing_cust.html, and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA by:

Mail:
U.S. Department of Agriculture
Office of the Assistant Secretary for Civil Rights
1400 Independence Avenue, SW
Washington, D.C. 20250-9410

This institution is an equal opportunity provider.




Texas Department of Agriculture

Commissioner Sid Miller